Distributor Program — BASELAB WHOLESALE
Open program · By application

Become a BaseLab
distributor.

A three-tier distributor program built for everyone from small resellers just getting started to established master distributors with locked territories. Real distributor pricing, drop-ship under your branding, and a team that actually picks up the phone.

Apply now Email us first

Just buying for your own shop, not reselling? Create a wholesale customer account instead.

35–55%
Off MSRP
From $10K/yr
Entry tier
Net 30 / 60 / 90
By tier
Territory
Master tier
Who this is for

Resellers, not end-users

Whether you're a small reseller just starting out (Tier 1) or running a multi-state distribution operation (Tier 3), the program is structured to fit. The one thing we don't do — sell to people who aren't reselling.

Good fit

  • You have a registered business with EIN and a resale tax certificate
  • You sell to commercial customers — florists, retailers, online buyers, or your own customer base
  • You can commit to at least $10K/year in purchases (Tier 1 entry)
  • You agree to keep pricing at or above our MAP (Minimum Advertised Price) policy
  • Whether you have a warehouse or use drop-ship — both work

Not the right fit

  • You're a florist or designer buying for your own production work (use our wholesale customer account instead)
  • You plan to dump product on Amazon or eBay below MAP pricing
  • You can't realistically hit the $10K/year minimum on Tier 1
  • You're applying for a Tier 3 territory we've already locked with another distributor
What you get

Built for distributors at every size

Tier 1 partners get the core benefits: real distributor pricing, MAP protection, Net 30, and a real person to talk to. Higher tiers add territory, drop-ship, deeper terms, and co-op marketing funds.

Real distributor pricing

35% off MSRP at Tier 1, up to 55% off at Tier 3. Pricing is locked into your distributor agreement — no surprise increases mid-contract.

All tiers

MAP pricing protection

We enforce Minimum Advertised Price across all channels so other distributors can't undercut your margin on Amazon, Google, or Walmart. Three-strike policy with real teeth.

All tiers

Flexible payment terms

Net 30 at Tier 1 (after your second order). Net 60 from day one at Tier 2. Net 90 with no holds at Tier 3.

All tiers

Drop-ship under your branding

We ship straight from our DTLA warehouse to your customers in neutral packaging — no BaseLab return address, no packing slip. Per-order fee waived after 50/month.

Tier 2 & 3

Territory protection

Tier 3 master distributors get a locked-down ZIP-level territory. We won't appoint another distributor or sell direct in your zone for the contract term.

Tier 3 only

First access to new SKUs

Tier 2 and Tier 3 partners get early access to launch SKUs and seasonal drops before they hit the wholesale catalog. First in line during shortages too.

Tier 2 & 3

Sales & marketing assets

Product photography, line sheets, catalog feeds (CSV at Tier 1, more advanced formats at Tier 2+). Use them in your store, your sales deck, your own catalog.

All tiers

A real person on your team

Tier 1 gets a shared account rep. Tier 2 gets a dedicated rep. Tier 3 gets a named account director with quarterly business reviews.

All tiers

Co-op marketing funds

Tier 3 partners earn quarterly MDF (market development funds) — money you can put toward your own marketing: ads, trade shows, photography, whatever moves units.

Tier 3 only
How it works

From application to first order

It's a real application — we want to know who we're working with. But for Tier 1 partners with their paperwork together, the whole process usually takes about 2 weeks.

1

Apply

Fill out the 3-section application below. Takes about 5 minutes if you have your business info handy.

5 min
2

We review

Our distributor team reviews your application — business credentials, sales channels, target territory.

2–5 days
3

Intro call

If you qualify, we hop on a 20-minute call to confirm fit, walk through pricing, and answer any questions.

Week 1
4

Sign & set up

Sign the distributor agreement (Tier 1 is short and to-the-point). Get your portal login and tier pricing.

Week 2
5

First order

Place your first order. Ships within 1–3 business days from our Downtown LA warehouse.

Week 2–3
Three tiers

Pick the tier that fits where you are

Start at Tier 1 and grow into Tier 2 or Tier 3 as your volume grows. We review tier placement annually and you can move up anytime your numbers justify it.

Start here
Tier 1
Stocking Partner
35%off MSRP

Entry tier for new distributors, small resellers, and folks just getting started.

$10,000 / year minimum
  • Distributor pricing on full catalog
  • Net 30 (after second order)
  • CSV catalog feed
  • MAP price protection
  • Shared account rep
  • Drop-ship under your branding
  • Territory protection
  • Co-op marketing funds
Apply for Tier 1
Tier 2
Regional Distributor
45%off MSRP

For established distributors selling across multiple states or sales channels.

$75,000 / year minimum
  • Everything in Tier 1, plus:
  • Net 60 from day one
  • Quarterly volume rebates (1–3%)
  • Drop-ship under your branding
  • Co-branded sales materials
  • First access to new SKUs
  • Dedicated account rep
  • Locked territory rights
Apply for Tier 2
Tier 3
Master Distributor
55%off MSRP

Top tier with locked territory for large-scale distributors and multi-account operators.

$250,000 / year minimum
  • Everything in Tier 2, plus:
  • Locked ZIP-level territory
  • Net 90 with no holds
  • EDI / API integration
  • Custom freight rates
  • Quarterly co-op marketing funds
  • Private-label SKU development
  • Named account director
Apply for Tier 3
The application

Apply for the distributor program

3 sections, about 5 minutes. We review every application — if you qualify, we'll reach out within 2–5 business days to schedule a quick intro call.

About you

Who's applying and your business basics.

Use your company domain if you have one — it speeds up review.

Required for any tier — proves you're reselling, not buying for personal use.

Your business

How you operate and where you sell.

Optional, but helps us recommend the right tier.

Check all that apply — we won't judge if you're brand new.

Tier & plan

Pick the tier you're going for and tell us what you're planning to sell.

Not sure? Pick Tier 1 — we'll help you pick the right one on the intro call.

For Tier 3 (locked territory), list specific ZIPs or regions. For Tier 1 & 2, states or general regions are fine.

Application received

We'll review your application and get back to you within 2–5 business days. If you qualify, we'll book a quick intro call to confirm fit and walk through next steps.

Common questions

FAQ

Not seeing your question? Email distributors@baselabfloralsupply.com.

Yes — Tier 1 was built specifically for small resellers and new distributors. As long as you have a registered business with EIN and a resale tax certificate, and you can commit to roughly $10K/year in purchasing (about $833/month), you're a fit. We don't expect you to have a warehouse or sales reps. You can run it out of your garage and drop-ship from us.
Tier 1 gets the basics — 35% off, Net 30 after your second order, MAP protection, a shared rep. Tier 2 adds 10% deeper pricing (45% off), Net 60 from day one, drop-ship under your branding, volume rebates, early access to new SKUs, and a dedicated rep. Move up to Tier 2 when your volume justifies it — we review annually.
Absolutely — that's the whole point. Most distributors start at Tier 1, grow into Tier 2 in their second or third year, and apply for Tier 3 when their volume hits $200K+. You can also move up mid-year if your numbers justify it.
No. Plenty of our Tier 1 distributors run drop-ship-only — we ship from our DTLA warehouse straight to their customers. Tier 2 and Tier 3 typically have their own warehousing, but it's not required for Tier 1.
Yes — but only at or above MAP pricing. Amazon listings require approval (we're Brand Registry'd). eBay and Walmart Marketplace require pre-approval at any tier — we want to keep listings clean and on-brand. The non-negotiable is MAP: list below it and your distributor status gets reviewed fast.
We don't penalize honest misses — life happens. If you fall significantly short two years running, we'll have a conversation about right-sizing your tier (which might mean dropping a tier with lower commitment). Hitting your number is the path to staying or moving up.
US and Canada are open right now. UK, EU, Mexico, and APAC are case-by-case — usually only at Tier 3 because of import/freight complexity. Email us if you're international and we'll figure it out.
Most common reasons: business credentials missing (no EIN or resale ID), Tier 3 territory already locked with another distributor, or commitment way out of line with your current revenue. Most are fixable — we'll tell you what's missing, and you can reapply once you've sorted it. Meanwhile you can still order via a wholesale customer account.

Talk to us first?

Got questions before you apply? Want to know if your territory is open? Just want a sanity check on the right tier? Reach out — we read everything ourselves.

Distributor team

distributors@
baselabfloralsupply.com

Reply within 1 business day

Warehouse & showroom

718 E 9th St
Los Angeles, CA 90021

Drop by during business hours

The BaseLab Distributor Program is open to qualified resellers, dealers, and distributors in the US and Canada. Admission is by application and signed distributor agreement. MAP pricing, territory terms, and tier benefits are spelled out in the agreement you sign.